James Murray
Co-Founder & CEO

James conceived of the original idea for TasteTro after a particularly frustrating experience seeking dinner inspiration in the spice aisle of the grocery store. A strong operator with 15 years of experience with two of the world’s largest retailers and five years experience running an entrepreneurial company, James has been successfully nurturing and leading TasteTro from vision to launch. He is known for cultivating strong teams and for his masterful planning skills.

read full bio

 

 


Carlos Salazar
Co-Founder & Chief Financial Officer

Carlos has been involved with Tastetro since the concept’s inception. He leads TasteTro’s finance, legal and IP. Carlos brings 13 years of experience assisting companies with financings, acquisitions and strategy to TasteTro, including seven years with KPMG Transaction Services. His boundless passion and energy in the kitchen experimenting with various flavours, cultural influences and culinary techniques ignites his appetite for creating a product that inspires people to cook.

Read Full Bio

 


Tara Wilkinson
Co-Founder & Chief Marketing Officer

Tara comes to TasteTro after spending the last 15 years advising companies on how to build brand differentiation and loyalty. She formerly served as the Vice-President of Strategy for Shoppers Drug Mart, consulted for Bain & Company, started her own boutique advisory firm and led the marketing teams of two Canadian companies. Tara’s strong strategic leadership skills combine well with her boundless passion and drive to make things happen at TasteTro.

Read Full Bio

 

team-nicole-210x300

 


Nicole Krivan
Project Coordinator

Nicole, a Red Seal Chef and Certified Holistic Nutritional Consultant, brings her love of food to the table at TasteTro. She leads recipe and blend development, as well as launch coordination. Nicole lives her mantra: ‘nourish your body to feel happy and healthy’ and truly loves sharing her culinary, health and wellness experience with TasteTro followers.

read full bio

 


Gerard Meyer
Strategic Advisor

Gerard brings 30 years of direct housewares and food industry experience to TasteTro. As President of SodaStream US, he was instrumental in growing SodaStream US’s sales from $200K to $200MM. He has also held senior marketing roles at Kraft, Campbell Soup, Merk and B&G Foods. He has a passion for innovation and a nose for growth, and the team is thrilled to have his guidance bringing TasteTro to market.

read full bio

 

 


Ken Hanna
Product Designer

Ken is an award-winning Industrial Designer with over a decade of Kitchen, Bath and Home Décor product design experience. Bringing the TasteTro concept to life with pen, paper and computer, Ken developed our counter worthy design. Ken founded Kloop Studio in 2011 after spending the previous 8 years with Kohler Company, ultimately serving as Lead Industrial Designer for the Global Faucets Division. Intrepid, creative and adventurous by nature, Ken keeps the ideas & innovation flowing.

Read Full Bio

 

 


Frank Giunta
Product Engineer

Frank is the brains that makes our vision (and product) work. A Mechanical Engineer with a Masters in Product Development, Frank leads the mechanical design and is the key interface with our manufacturing partner. Frank has 17 years of experience in the automotive industry, including 8 years developing Softail motorcycles for Harley-Davidson. Needless to say, our motor design is pretty solid.

Read Full Bio

 

 


Dana Lu
Creative Lead

Dana guides the visual art direction for TasteTro. She is an accomplished graphic designer with a special talent for packaging and POP display design. Dana is also our resident trend expert (music taste excluded). She has that rare combination of creative talent and flexible, easy to work with demeanor.

Read Full Bio