James Murray

Co-Founder & CEO


James is the co-founder and CEO of TasteTro Inc. James brings over twenty years of consumer products and retail experience to TasteTro. He has senior leadership experience with two of the worlds’ largest retailers, as well as direct experience running an entrepreneurial company. He is known for cultivating strong teams and for his masterful planning skills.


Prior to founding TasteTro, James spent five years as President of Suntech Optics and Bugaboos Eyewear, Canada’s largest distributor and marketer of ready-to-wear eyewear, serving the mass, drug, grocery and sporting channels.  His executive leadership role included strategic planning & execution, operations, key account sales & management, product development & sourcing, and team development.   James came to Suntech from Sam’s Club where his senior leadership role encompassed strategic planning, market analysis, marketing, member analytics and membership growth. James also spent 13 years with Costco Wholesale developing a strong foundation in operational execution, inventory management, P&L management and team leadership.


James holds a Finance degree from the Haskayne School of Business at the University of Calgary, Alberta. He is a passionate culinary explorer who is excited to introduce others to the world of spices.