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Tara Wilkinson

Co-Founder & Chief Marketing Officer

 

Tara is the co-founder and head of marketing of TasteTro. Tara brings 18 years of consumer products and retail strategy, branding and marketing experience to the company. Her senior leadership experience includes serving as the Vice-President of Strategy for Shoppers Drug Mart, as well as the head of marketing for both A&B Sound and Suntech Optics.  Her strong strategic leadership skills combine well with her boundless passion and drive to make things happen.

 

Tara began her career with Bain & Company, one of the leading, international strategy consulting firms. She then moved client side to help lead the major repositioning of Shoppers Drug Mart, Canada’s largest drug store chain. After returning home to Western Canada, Tara started her own independent consulting business geared to helping mid-sized companies with competitive differentiation, value proposition development and branding. She has also developed and launched several upstart brands, including an Italian frozen foods brand and a Children’s sunglass brand.

 

Tara holds an MBA from the Richard Ivey School of Business at the University of Western Ontario and a B. Comm. from the University of Guelph. A busy mother of two, Tara is incredibly excited to introduce TasteTro to other time strapped families who appreciate great tasting, healthy food.